Home / Community Progress Council WIC CIAO Project
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Community Progress Council’s (CPC) project aimed to strengthen WIC in York Countyby increasing awareness of program services and benefits among eligible families.
CPC leveraged data matching with Medicaid and created WIC Community Outreach Navigator positions dedicated to promoting WIC throughout the County. Navigators used a mobile outreach vehicle unit to expand partnerships with Head Start, grocery stores, food pantries and other organizations within the maternal and child health sector.The WIC Navigator team provided comprehensive, integrated services and ongoing coaching to encourage WIC enrollment and retention.
Lessons learned from the project are transferable to other local WIC agencies looking to implement a Community Outreach Navigator program and building and strengthening relationships with community partners and eligible participants.