Hunger Task Force’s project aimed to strengthen WIC outreach, awareness, and enrollment among eligible WIC participants statewide with a focus communities in Milwaukee, Racine, Kenosha, Rock, and Brown Counties.
The Hunger Task Force used many outreach strategies including an incentive model that targeted both WIC participants and program partners, a two-phase WIC digital media campaign that complemented the WIC Wisconsin “WIC Mom Strong” campaign, SNAP navigators as WIC navigators, and the outreach-driven WIC Participant Data Collection Project that included focus groups, surveys, and interviews.
Hunger Task Force created outreach materials for food banks, and other nonprofit social service agencies.
