La Clinica del Pueblo’s project aimed to increase WIC awareness, enrollment, and redemption for eligible families in Washington, D.C., and Maryland.
La Clinica del Pueblo, a community-based Federally Qualified Health Center, implemented targeted outreach using community-level data and partnerships with farmers’ markets, child care centers, and local WIC agencies.
The project put an innovative spin on the community health worker model through the use of “charla” small group education in various settings. The “charla” educations sessions were embedded in new and existing programs and partnerships to maximize reach and impact and complemented the onsite enrollment in WIC at the clinic.
The strong strategies tested in this project have potential for other Federally Qualified Health Centers looking to expand partnerships with WIC.
