Home / Andrew County Health Department WIC CIAO Project
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Andrew County Health Department’s project aimed to strengthen WIC outreach, enrollment, and retention within rural Andrew County as well as neighboring areas of Northwest Missouri.
Their project expanded partnerships and used census data to target outreach where there is likely a higher proportion of eligible WIC families in the County. Andrew County Health Department used participant and community feedback to inform their outreach strategies and the development of a Peer to Peer referral program, targeted digital marketing campaign, and program development and branding of Mothering Mondays and Walk-in Wednesdays.
Lessons learned from the project have scalability considerations for rural areas across America.
