Home / Andrew County Health Department WIC CIAO Project
Andrew County Health Department’s project aims to strengthen WIC outreach, enrollment, and retention within rural Andrew County as well as neighboring areas of Northwest Missouri.
Their project will expand partnerships and use census data to target outreach where there is likely a higher proportion of eligible WIC families in the county. Andrew County Health Department will use participant and community feedback to inform their outreach strategies and the development of a Peer to Peer referral program, targeted digital marketing campaign, and program development and branding of Mothering Mondays and Walk-in Wednesdays.
Lessons learned from the project will have scalability considerations for rural areas across America especially in reaching underserved populations.