The City of Dallas’ project aimed to strengthen WIC services in southern and northwestern Dallas.
The City of Dallas partnered with Child Poverty Action Lab, a child anti-poverty organization that provided the project with public health expertise and community-level data analysis.
Innovative outreach strategies included developing digital content and partnerships that created robust referral systems that are responsive to the needs of eligible WIC participants, including through Medicaid and SNAP application assistance.
In the development of all activities, the project engaged the community through focus groups, surveys, and interviews with current and potential WIC participants.
Lessons learned are transferable to other large local WIC agencies seeking innovative outreach strategies.
