Community Bridges’ project aimed to strengthen WIC by improving awareness of WIC benefits and services andincreasing WIC enrollment and retention among eligible families and children.
Community Bridges expanded partnerships between the WIC local agency, the Community Bridges Child and Adult Care Food Program (CACFP), and the Center for Farmworker Families to address misconceptions about participating in the WIC program.
Outreach activities included the development of a Bring a Friend to WIC texting campaign and other communication methods that prioritize how remote enrollment works to address concerns that participating in WIC requires extensive time off from work.
Lessons learned are transferable to local WIC agencies seeking to partner with CACFP, Migrant Head Start programs, and/or early education centers, and useful for engaging similar populations, messaging around hybrid services, and increasing coverage rates among eligible children.
