Home / Community Food Bank of Grand Junction WIC CIAO Project
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The Community Food Bank of Grand Junction’s (CFB) project aimed to increase awareness and participation in the WIC program among households with infants and young children living in Mesa County, Colorado.
CFB expanded partnerships with child care organizations and agencies focused on reaching families with young children.
Innovative outreach activities included integration with CFB’s food pantry resource navigation to provide participants with SNAP/WIC benefit program application assistance and nutrition exploration activities, such as food demonstrations and tastings in collaboration with community partners.
CFB identified current WIC participants to join and lead project efforts including their Community Advisory Board, focus groups, and ultimately in the creation of a WIC consultant role to consistently review and advise project materials, efforts, and activities.
Lessons learned from CFB’s project are transferable to other food banks looking to integrate WIC outreach into current programming and engaging WIC participants with lived expertise.
