Comunidad Materna en Utah’s project aims to incorporate WIC outreach and enrollment support into their doula program, which serves Latino and Pacific Islander communities near Salt Lake City.
Over the course of the project, they will expand partnerships with organizations that serve young children (e.g., Early Head Start) and use community-level data gathered through focus groups to inform outreach messaging and social media.
They are trusted members of the community, and the integration of WIC outreach into the Doula program is innovative. They will overcome barriers such as transportation, confusion, mistrust, and lack of awareness in their community by leveraging their personal relationships and visits with families to provide reliable and culturally and linguistically relevant information about WIC.
Lessons learned will be transferable to other doula and home-visitation programs as well as to combatting mistrust in Latino communities.
