Comunidad Materna en Utah’s project aimed to incorporate WIC outreach and enrollment support into their doula program, which serves communities near Salt Lake City.
Over the course of the project, they expanded partnerships with organizations that serve young children (e.g., Early Head Start) and used community-level data gathered through focus groups to inform outreach messaging and social media.
By leveraging doulas’ personal relationships and visits with families, the project was able to overcome barriers to participation such as misconceptions and lack of awareness.
Lessons learned are transferable to other doula and home-visitation programs.