Home / Matagorda Regional Medical Center WIC CIAO Project
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The Matagorda County Hospital District’s project aimed to increase WIC awareness and participation among families with children, seniors raising grandchildren, and pregnant teens in rural Texas.
The project conducted outreach, tested transit vouchers as a way to help ensure attendance at WIC appointments, and developed an electronic screen for primary care providers that triggered automated WIC referrals.
Lessons learned from this project include best practices on improving collaborations between WIC and healthcare providers, such as pediatricians, population health nurses, and other clinicians who routinely assist patients in rural communities.
