Open Door Family Medical Center, Inc. WIC CIAO Project

Open Door Family Medical Center (ODFMC) collaborated with The Hudson Center and MVP Healthcare (MVP) to develop a web-based WIC referral application, to give ODFMC WIC staff an easy-to-use tool to manage WIC referrals and referral outcome data.The project strengthens WIC overall by using technology and data to improve efficiency with outreach activities, increase community awareness of WIC, and ultimately reduce the number of Medicaid enrollees in the community who are eligible for but not yet enrolled in WIC 

This newly developed application and streamlined enrollment workflow informed by WIC participants will help Open Door strategically outreach to Medicaid participants and increase WIC awareness, enrollment, and retention. 

In New York, Medicaid and WIC are administered separately. This proposed system has never been done and will innovatively merge data into one source to more effectively conduct outreach and focus on an innovative population: Medicaid participants. 

For other states that also separate Medicaid and WIC, lessons learned from establishing this system will be useful and transferable.