Tennessee Justice Center’s (TJC) project aimed to improve redemption of WIC benefits, increase WIC awareness, and increase WIC participation.
Focus groups and community surveys informed outreach methods and ways to improve the WIC referral process. TJC joined forces with Latino Memphis, the Vanderbilt Primary Care Clinic, and the Tennessee Grocers & Convenience Store Association to form the core WIC Champion team.
These community-based partnerships, which included healthcare providers, grocers and food retailers, and individuals who participate in WIC provided critical information and contributed to a collective effort to market WIC.
