Home / Mobile County Health Department WIC CIAO Project


The Mobile County Health Department’s (MCHD) project aims to improve retention of WIC families after infants turn one-year old and increase WIC enrollment, prioritizing Black and Latino families, in Mobile County, Alabama.

MCHD will focus on partnerships with health clinics and providers, establishing new relationships and strengthening existing ones, through online referral forms and improved outreach materials.

MCHD will work with the University of South Alabama’s Anthropology Department to plan and hold six culturally responsive focus groups to understand barriers to participation, utilization of benefits, and ways to retain more families. Focus groups will be tailored to meet the needs of the priority populations and interviewers, and materials will be available in the primary language of participants.

Lessons learned from the project will inform other long-standing WIC WIC agencies’ efforts to use community data to reimagine promotion and outreach strategies for underserved populations.

Grant Duration

18 months

Grant Amount


Organization(s) Funded

Mobile County Health Department


  • Alabama

Organization Type

WIC Local Agency

Project Priority Population

  • Black and African American Communities
  • Eligible Children
  • Latina, Latino, Latinx, and/or Hispanic Communities

Strategies Used

Conduct Outreach Using Community-Level Data, Expand Partnerships